ZENDEN
illustrator, concept artist, generalist
logo design
ACTIVEWEAR
Logo design for a startup activewear company focused on women's sports apparel
social media campaign
ARTISAN TOYS
Short social media campaign for a series of miniature artisan toys
GRAPHIC DESIGN
SPORTING EVENT BANNER
Banner design for a celebratory sporting event by the Singapore Air Force
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RUED APPAREL
LOGO DESIGN
RUED Apparel is an indie startup company creating women's sportswear focused on female empowerment, and creating functional clothes that fit all body types.
The client wanted the logo to feature an owl to embody the Greek goddess Athena, and also wanted the logo to look sleek and gender neutral presenting.
Words the client described the brand personality with were
"Rentless. Courageous. Empowering. Unique. Durable."
Initially named BELLICOSE Apparel, the logo had to be later readjusted as the client ran into some copyright and rebranding issues. The owl was also further refined, opting for a more angular head and held an arrow in its claws. The final result was a bold design with an iconic mark that would be easily recognisable in colours and iconography alone.The logo was tested on multiple colours and surfaces to ensure a good read against different apparel designs, so that branding could be easily applied to all their activewear products.
CALISCULPTS
INSTAGRAM CAMPAIGN
A short social media advertising campaign with the goal of gathering new customers and creating brand awareness.Calisculpts is a small indie company creating and selling printable miniature models for tabletop gaming.The campaign was designed to grab the attention of the tabletop gaming community and introduce a new series of products.
BANNER DESIGN
BANNER DESIGN
A banner design for an event hosted by the Singapore Air Force, celebrating an anniversary within the Participation Command.The client wanted a design to highlight the main events, namely a dragon boating competition and archery tag. The banner also had to feature the three groups within the command.Initial designs leaned towards an oriental theme, and the layout was further at the client's request to place the group logos on an equal level.
